Identity with Gazen Salts Nature Reserve
We were commissioned by Kent County Council to create a logo for Gazen Salts Nature Reserve.
Project background
Create a simple logo for Gazen Salts Nature Reserve in Sandwich, England.
Project scope
Research
Brand identity and logo concepts and development
Logotype
Typography
Colour palette
Basic stationery
The logo idea
Inspired by the oak trees and ponds found in the reserve, we crafted a growing “g” letterform logotype. This created a memorable visual shorthand for the reserve, which worked at small sizes across touchpoints. Furthermore, the logo is reproduceable in a single colour – making this simple marque highly cost-effective for this small charity.
“Paul Currah worked with our charity to design a logo and new identity. Our team was largely unfamiliar with this process and it was made straightforward and easily understandable for all involved. He assisted with the development of the brief, advised on all aspects of future use and delivered all stages on time, within budget and exactly to the brief provided. The Directors of the charity were all delighted with the final design and impressed with his dedication to ensure the very best results were obtained. We would thoroughly recommend Paul and look forward to working with him again in the future with other projects.”
– Karen Potter / Gazen Salts Nature Reserve
© Copyright Gazen Salts Nature Reserve.