Visual identity with Layoutlines

 

We were commissioned to explore and create a new visual identity for Layoutlines – the online studio / store of architect and creator Sonia Nicholson.

 

Project scope

Research
Brand concepts and development

Logotype and copyline
Colour palette
Typography

Illustrations
Brand toolkit
Letterhead

Comp slip
Business cards
Stickers

Packaging tape
Rubber stamp
Assets for web

Our idea

Sonia combines her experience as an architect with her unbridled creativity. We created an architectural inspired skyline using the  many tools found in Sonia’s Layoutlines studio.

 
pens-pencils-skyline.png

 

Logotype and copyline

Logo.jpg

Colour palette

Colours.png

Typography

Typography.png

Illustrations detail

LL1.jpg
LL2.jpg
LL3.jpg
LL4.jpg

Collateral

Tape.jpg

 

envelope-front.jpg
envelope-back.jpg
stickers.jpg
Stamp.jpg

Web assets

A simple toolkit of brand assets were developed and delivered to the client to take the online store and blog forward.

 
Web.jpg
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