Brand identity concepts with
Believe in young people
We were commissioned to explore brand identity concepts and designs for a to-be-launched charity whose online platform prepares and places young people into the world of work – providing both employers and young people with a mass of opportunities.
Project scope
Research
Brand concepts and development
Logotype
Colour palette
Typography
Imagery style
Iconography
UI/UX design
Brand guidelines
Insight
Each young person using the client’s innovative online platform is offered career opportunities tailored for them. And vice versa, each employer’s talent requirements is matched with the right young people for their role.
This platform is a place to find outstanding talent from the vast number of young people entering the world of work.
Brand idea
From our insight, we drew from the idea of a pick and mix sweetshop.
We crafted the B for Believe into a variable brand mark, and created a pattern of Bs that could be used across brand touchpoints…
Logotype
Typography
Colour palette
Sweets textures
A library of sweets textures was developed that could be used across brand touchpoints.
Iconography & infographics
Based on the above sweet textures, a suite of iconography and infographics were developed for the online platform.
Imagery style
Where imagery was required, we sourced photography of young people in a warm, relaxed and reportage style to complement the bold, graphic identity.
User interface / experience / journey design (UI/UX)
The client provided us with an undesigned wireframe / prototype of the planned UI / UX for their online platform. We designed all required screens – delivering a library of assets for the entire UI / UX to be programmed by another agency.
Other brand touchpoints
Brand guidelines
A comprehensive set of brand guidelines were explored, developed and delivered with a library of assets for the client to take the brand and platform forward.
Credits
Print
https://www.bossprint.com/
Stock imagery
Getty images
iStock
Shutterstock
Typography
Flavin by A2 Type
Verveine by Dalton Maag
Titillium Web by Google
FontAwesome
UI / UX wireframes
Based on wireframes by Accadian and V7 Ireland.