Brand creation with wellbeing guide Sonja Lockyer
Yoga and wellbeing guide Sonja Lockyer has helped more than 10,000 people to feel better over the course of her twenty year career. We collaborated with Sonja during lockdown to reposition her brand and reach a wider audience via a new website and online wellbeing club. We conceived the brand idea “connect to the calm within”.
A monogram S was crafted so when the two letterforms connect – a heart is revealed within.
Brand strategy
Identity
Website
Stationery
We created a library of brand imagery of people in everyday situations, with beautiful natural landscapes overlaid to convey the idea of calm mindfulness.
We designed, prototyped and programmed Sonja’s new website, which includes a new members only area “The Wellbeing Ritual Club”, with regular live practices, a library of resources and an active community of people with a shared interest in helping one another feel better.
Following project completion, we delivered a set of Brand Guidelines alongside a library of assets for Sonja and her team to take the brand forward.
“I am so grateful to Currah & Co for taking such a calm and considered approach to my creative brief. Currah & Co have the extraordinary gift of calm responses in a high pressure environment, clear communication and simple, elegant design. We were working together during extraordinary times of change that needed quick adaptation and response. Currah & Co consistently translated my brief into artwork that communicated my message with elegance and ease. I trust them implicitly to bring their unique vision and calm to every project we work on.”
— Sonja Lockyer