Brand evolution with The Paleo Foods Co

 

The Paleo Foods Co commissioned Currah & Co to evolve the brand identity we originally created back in 2013. The new brand was launched with a design refresh of their hugely popular grain-free granola range in autumn 2021.

 
 

Strategy
Naming
Brand creation
Brand identity
Illustration
Packaging design
Advertising
Print
Website

 
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currah-co-the-paleo-foods-co-grain-free-granola-cocoa-zoom.jpg
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currah-co-the-paleo-foods-co-grain-free-granola-berry-illustration-zoom.jpg
currah-co-the-paleo-foods-co-grain-free-granola-pecan-illustration-zoom.jpg
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“I worked closely with Paul to create The Paleo Foods Co brand over 8 years ago. Since then we have continued to work with Paul to develop all of our packaging, and imagery for website/social. Paul always puts forward creative suggestions on design briefs and we love his style of bold, iconic and colourful designs, with execution on a par with big design agencies. He's also been very reliable and flexible and helped us out on urgent jobs! I'd highly recommend Paul’s design services.”

Claire Dinsmore — Founder, The Paleo Foods Co

Credits

Typography
GT Walsheim by Grilli Type.

All creative including illustrations
Paul Currah

 

© Copyright The Paleo Foods Co.

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