Brand identity with Peregrine Media
We were commissioned to create a brand identity for an aerial photography and high definition production company that uses custom-built unmanned aerial systems (UAS).
Project background
Peregrine Media spotted a gap in the aerial imaging market – HD video, shot from otherwise impossible angles, without costing the earth. The challenge was to convey this unique offer in an engaging way, that linked back to its namesake – extraordinary vision empowered by helicopters.
The idea
A beautiful, abstract image of an iris is combined with the spinning rotors of a helicopter.
Stationery was created with the logo and type positioned as if looking down from above.
Lenticular business cards were created, actually visualising the spinning iris in a memorable first encounter with the brand.
Collateral
The iris device quickly became recognisable and synonymous with the Peregrine Media brand, and could be used in isolation on a range of engaging applications.
Website
A simple but elegant website was conceived, prototyped, and built.
“We needed a powerful visual identity to communicate our core offering – aerial photography and filming services using state-of-the-art radio controlled helicopters. Paul delivered a tremendous logo, identity and website on time and within budget. His attention to detail throughout the design process was remarkable. Paul is a true professional with an outstanding commitment to excellence in all aspects of his work.”
– The team, Peregrine Media