Brand identity with Harry Ted
We were commissioned to create a brand identity with Harry Ted, a startup offering 100% Mongolian cashmere products to the luxury clothing accessories market.
Project background
The identity must feel ultra luxurious, and be accessible to the trendy yummy mummy crowd. The brand should also differentiate from the mass of other cashmere retailers.
Project scope
Research
Brand identity concepts and development
Logotype
Typography
Colour palette
Illustrations
Imagery
Packaging concepts
Website design and build.
The idea
A single yarn of Harry Ted Mongolian cashmere tells a story of its origins, its unique properties, its mystique. There’s a little bit of Mongolian magic in every thread.
To convey this idea, a visual language was created that weaves through all applications of the brand – a magical thread of Mongolian cashmere that twists and turns to create images associated with it’s motherland.
Website
A bespoke website was custom built to meet the requirements of the brand. User experience was placed very much at the heart of the online store, where customers can easily buy Harry Ted’s wonderful products.
© Copyright Harry Ted.