Good Sort for Facebook iPhone App design

Project scope

Research
Naming
Brand identity concepts and development
Tone of voice

Logotype
App icon
Typography
Colour palette

Illustrations
Iconography
UI/UX User interface / experience and journey prototyping, through to delivery of production assets for app developer

Launch marketing
Advertising
Social media
Website

Project background

Good Sort provides the ability to sort Facebook posts by popularity or by date. Users can discover which posts attracted the most likes, comments and shares. Upon finding the best posts, users can then collect their favourites.

The idea

Foraging through Facebook to find the best posts, the app takes on the personality of a squirrel. The identity, user interface and website all have fun with this engaging, unexpected and memorable theme.

App icon

We designed an app / shortcut icon which would work well at small sizes.

App UI / UX

We researched, sketched, prototyped, designed and developed in close consultation with Firebird Apps. Once they were happy with the design, production assets were delivered to an app developer to be programmed.

Website

We designed and built a bespoke website using HTML5, CSS3 and Javascript.

We conceived a single tall web page, scrollable to each section via a series of prompts. The squirrel appears on each screen, explaining the key features of the app in a fun and engaging way.